A Deeper Dive into What #SocialMedia Trends Mean: Innovation & Biz Disruption

Technology social media the internetI’m Cathy Larkin, @CathyWebSavvyPR, a part of the team that supports Kaizenbiz chat. This week on Kaizenbiz I’m hosting, while Elli, @3Keyscoach, is not available. We’ll take a dive into the deeper waters of social media trends. Bring your favorite or least favorite social media trend to discuss. But let’s not just make it a love/hate complaining fest, but take a look into the whys and how it affects larger issues, or how they affect your business or industry. Join us Friday April 5th, 2014, 5 pm GMT/12pm ET/9am on Twitter, follow the #Kaizenbiz hashtag.

To bring us deeper into the topic – check out this video (and written transcript) from @McKinsey (McKinsey and Company)

Why every leader should care about digitization and disruptive innovation:

“For the first time we now have technology effecting every single sector of the economy….” Their post is about more than social media, but provides a strong context for our discussion… also from the video & @amcafee: “Lots of things are being digitized…our social interactions are being digitized largely thanks to all the different social networks and the social media that we have…,” “There’s good news and challenges here…”

To put this in perspective – here’s a reminder of how far we’ve come since the early days of the internet. We’ve come a long way from this news story in 1981 when cutting-edge folks took 2 hours to download the news paper to their computers  via dial-up modem (at $5/hour): http://www.wimp.com/theinternet/.

socialmediamap-1-MotherJones-com

A map from mother Jones 3/28/14 story: MAP: Here Are the Countries That Block Facebook, Twitter, and YouTube – click to see article

Social media has been key in helping people around the world connect with one another and organize. This has caused some countries to block access to these sites.  This post shows a map of the various countries that as of March, 2014 have blocked these services; click to see the full story: MAP: Here Are the Countries That Block Facebook, Twitter, and YouTube.

On the up side: social media has also been used to help people around the world connect to information during disasters and other world events. Here’s a short post on how social media and other technology tricks worked to help save lives during the recent Chilean Earthquake: Chile Uses Earthquake Communication Technology To Saves Lives

Facebook Bait and Switch – How’s That for a Trend?

Facebook convinced many businesses, large & small to get lots of likes to their pages, with the assumption that when their customers were online, they would see the biz updates. Now with Facebook’s new proposed algorithm change – a tiny percentage of a business’s fans will see the posts – unless they PAY to promote it.

This is not the first major change made to make things better for Facebook, and often worse for their users. Did Facebook break a brand promise? Are they so big they can do what they want? How might setting a trend like this at Facebook, make Twitter and Google rethink their own pricing models. How will this affect your business?

And What About Twitter’s new Gambit – they are Considering Simplifying to Entice New Users to Stay or One-time Users to Return

Twitter is talking about doing away with two if their earlier innovations – the @ sign and  the #hashtag that was started by customers. They are trying to simplify or “dumb down” to regain 1billion lost users…great idea or alienate main user base?

Will new pressures to raise money after they went public drive users away?

On the Other Hand…LinkedIn Seems to be Gaining Traction, Yet Making Missteps Too

LinkedIn plans on adding blogs for members, but on the other hand has given the power to group owners to block people from commenting and posting in groups without being moderated…across the entire site – not just that group.

So How Disruptive ARE Social Sites to Business?

So many businesses and individuals build connections on these platforms to then have the rules change again and again – sometimes for the better, sometimes for worse. Yes it is a business like Twitter, Facebook and LinkedIn’s right to change their options and terms of service, but the disruptive nature of innovation has consequences in the short and long term.

#Kaizenbiz Chat Questions

**QUEST 1 How do you think technology or #socialmedia trends have had positive effects in the world?

**QUEST 2 How have recent technology trends promoted #socialmedia to disrupt business strategy?

**QUEST 3 Are social sites making progress, alienating users or going all 1984/big brother?

**QUEST 4 How might FBk’s setting a trend of paying to access yr fans make Twitter, Google & LinkedIn rethink their pricing

**QUEST 5 What effect might Twitter’s potential simplifying to cater to new users have on your existing biz?

Next week, Elli St. George Godfrey will be back and we’re talking about business resilience in the current business climate

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