The Strategy Misunderstanding

Welcome to our inaugural guest blogger post. Periodically we will be featuring members and friends of the KaizenBiz community. For this post, we are featuring John Richard Bell, a KaizenBiz community member, retired CEO of Jacobs Suchard’s North American coffee/confectionary business and former strategy and branding consultant to several of the globe’s most respected blue-chip consumer goods companies.

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Strategy has to be one of the most misused words in strategy, misunderstood, tactics Continue reading