Is It Time To Check Out Of Social Media?

There isocial media, engagement, reducing use of social medias a plethora of social media sites we can use. You could literally spend all day on Facebook, Pinterest or Twitter and there would still be more sites you didn’t even get close to engaging. So, why cut your time spent when this is where the action is?

Join us for the Twitter chat, #KaizenBiz on Friday, January 25, 2013 at 5pm GMT/12pm ET/9am PT and discuss “Is It Time To Check Out Of Social Media?”. Not sure how to participate? Please click here for tips and advice.

Is social media passé?

Probably not. It ‘s still a tool for connecting, networking, broadcasting and socializing. Organizations and individuals have made it a part of their daily lives. But as a post on the Harvard Business Review blogs recommended, it might be time to be choosy which platform is used and how it is to be used.

“Tweet while walking”

With all of the devices we carry, we could take Robert Scoble’s advice and remain engaged as we move through our day. This does open some other concerns though. If we are focused on our virtual world, there is an increased likelihood that we will change our productivity levels, our in-person connections or level of physical coordination and safety. Frankly, if we are not paid to be social media experts or community managers, there is less need to be online all the time.

Heresy or evolution?

I was chatting with my friend, Ari Herzog last week and we got to talking about social media. He described how he had changed his posting frequency from high to low and still found he was getting his desired outcomes.

At one time, it seemed almost heretical to dump followers, avoid certain sites or restrict posting frequency but if you do a Google search of “cutting back on social media”, there are 240,000,000 results. There was this constant drumbeat that you had to be connected here, there and everywhere…even when you had no idea how it would benefit you or your work.

It seems more evolutionary that business users are re-defining what being connected means and how you engage with your customer and/or community.

Focused use and strategy
Gordon MacMillan of The Wall makes an interesting point,

That is half a dozen social networks, which becomes something of a juggling issue when you have to keep these all updated.  There’s nothing worse than social platforms that are infrequently updated and have digital tumbleweed blowing through them, but are there to show the brand in question has a presence. The question is what is the value of “presence” alone? Some would argue that “presence means nothing”. Not in of itself.

At this point, it seems more likely that engaging on social platforms is more about focus and purpose than presence. It is less about cutting back and more about fine-tuning so you are where your customers and/or community actually engages.

What is the purpose of social media?

What are current trends in the business use of social media?

How do we lose if we step back from trying to be “everywhere” in social media?

What do we gain by stepping back from being “everywhere”?

What are the advantages of being connected all of the time in social media?

By being in the social media bubble, how do we run the risk of losing touch with customers who are new to social media?

About the author:  Elli St.George Godfrey, founder of Ability Success Growth and small business coach/trainer, is the host of KaizenBiz. I’m passionate about business becoming a more human-centered place so I host this chat to connect business ideas and develop people.This passion shows up in my work with my clients. Whether you are expanding in your own backyard or into another country, Ability Success Growth guides established small business owners to unlock the CEO within during times of transition and growth.

 credit: iStockphoto by mattjeacock

 

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2 thoughts on “Is It Time To Check Out Of Social Media?

  1. Fine and timely topic, just the live engaging chat is out of my personal comfort timezone. Let me share some here. Aiming to stay below 140 as in the real-time #kaizenbiz chat.

    Q1 What is the purpose of social media?
    A1 Contact, conversation, connection, coordination, cooperation, collaboration, co-creation. A newer faster community board or amateur radio with memory.

    Q3 How do we lose if we step back from trying to be “everywhere” in social media?
    A3 I guess we rather gain if we do not appear on every town square or in every pub ever so often, but we lose if we cut it.

    Q4 What do we gain by stepping back from being “everywhere”?
    A4 Time for deeper connection, for reflection and work (or sleep). More harmonious virtual-life/real-work balance

    Q5 What are the advantages of being connected all of the time in social media?
    A5 I can only guess, I am choosy in connecting and switching to being reachable by chat and the like.

    Q6 By being in the social media bubble, how do we run the risk of losing touch with customers who are new to social media?
    A6 We may feel customers using traditional media cost us more time, we may reduce the free part of our reach and service to them.

    • Bernd,

      Wish you could have joined us! But, given the hour in your time zone, so glad you added your answers to the discussion.

      Your answer about being choosy about connecting reflects some of the comments shared during the discussion. It was even noted that some members of the community who are paid to be connected were more likely to be plugged in than members who had another role in their conversation.

      Your last answer was the most intriguing. If we reduce our free parts, are we potentially creating a gap between those who are new and those who are already in the social media bubble?

      ~Elli

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