Brands and ChitChat

This post is by guest blogger, Ric Dragon. Ric is the author of Social Marketology and CEO and co-founder of DragonSearch. We continue to celebrate our 3rd anniversary of this Twitter chat as we explore how small chat can help brands connect with people more effectively this Friday, August 10th, at 5pm BST/12pm ET/9am PT on #KaizenBiz.

“Abandoning idle chatter, he abstains from idle chatter. (…) He speaks words worth treasuring, seasonable, reasonable, circumscribed, and connected with the goal. “This is how one is made pure in four ways by verbal action.”-Anguttara Nikaya

Ric Dragon, allogrooming, chitchatIn the American evangelical tradition, the concept of gossip has been shaped by particular biblical translations, where the notion of gossip is closely associated with slander. One writer was explicit, “Satan started gossip.” [It is Written, by Kelechukwu O. Okafor] Continue reading