The curious thing about goals is that they are both easy and hard to set. On one hand, you know you want something more, different, better or inspirational. On the other hand, there is the day-in, day-out dedication that sometimes seems to bear little fruit or seems futile in the face of obstacles. Emotions do play a role in what goals we set and what motivates us to achieve them.
Quick review of popular models
Anyone who has spent any time with goal setting is probably familiar with the SMART model. This goal model was first mentioned by George T. Doran in 1981 so it has been around for some time. If you need a quick refresher:
In 2010, another model was presented by Mark Murphy in his book, HARD Goals: The Secret to Getting From Where You Are to Where You Want To Be. Murphy contends that people don’t succeed with their goals because most goal setting systems lack an emotional component which brings investment and commitment. In his model, the elements include:
Heartfelt: purpose, meaning and emotional investment
Animated: spark imagination and images of what the goal looks like
Required: there is a need to meet the goal
Difficult: brings you out of your comfort zone and requires significant effort
Do you remember when all goals were supposed to be BHAG (Big Hairy Audacious Goals)? Murphy’s model and Jim Collins’ model both invoke an emotional aspect. In each model, there is the underlying question of “what is most important to you and why?.”
Meanwhile, another conversation is going on at the same time
Jim Clear writes in Forget Setting Goals. Focus On This Instead. that goals are messages to ourselves that we are “not good enough”. There may be something to this as people are much more attuned to problems. Goals often focus on how we want to improve, increase or decrease something. This unspoken negative message, according to Clear, reduces our happiness and sets up an “if…then” emotional context for us. As in, “if I had 10% more revenue, then I would be happy with my business.”
But what if the underlying conversation isn’t really about how bad we are?
The underlying conversation in goal setting is often one of values. When you sit down with a strategic plan for your business or a self-development plan for yourself, you are identifying what is most important to you. There may be a value around wealth, power, community, intellectual challenge, competition, health and so much more that you are really trying to manifest in your behavior. The goal is the vehicle for this value and bringing us closer to our own internal alignment.
Goal setting is not goal achievement
It is a fairly straight forward process to set a goal. You identify what you want to be different and that’s it. The goal is probably more clear when it includes specificity and a time frame. After all, saying you want more customers is a goal but saying you want 15% more customers in 3 months makes that goal much easier to focus your efforts and monitor progress.
Regardless of what model you use when setting a goal, it is really about the work of the goal that brings positive or negative experiences. It is often overlooked that goal setting is really a plan for change and change is uncomfortable. Even if you are someone who seeks new experiences and tolerates change well, there are moments when you realize you don’t know what you are doing or it is more involved than you expected. This moment of tension can slow or interrupt progress.
But it isn’t all about managing your response to crises. Many goals include new ways of behaving which essentially creates new habits. As Art Markman (past guest on #KaizenBiz) reminds us, our brains have preferred pathways that use less energy so we have to “fight our brains” to do new things. This includes our assumptions and cognitive biases. Ways of thinking can be just as much a habit as ways of behaving. The challenge here would be noticing emotional responses like “ugh…I’m too busy to do X today” and noting what thinking pattern is accompanying this. It cannot be denied that people are far more likely to set and achieve a goal that has a deeper meaning and purpose to it. This level of emotional investment could even provide a buffer for any difficulties we might encounter. Perhaps emotions are a tool for successful goal setting and achievement
What do you think? Does the emotional quality of our goals inspire us to achieve? Join us Friday, January 10, 2014 for our annual Goal Setting discussion on the Twitter chat, #KaizenBiz at 5pm GMT/12pm ET/9am PT
What did you achieve in 2013?
What makes one goal more engaging than another?
What role does emotion play in goal setting?
What messages do we send ourselves when we choose certain goals?
How necessary is it to have a system or a process to maintain focus and/or motivation for goal achievement?
To what degree do you believe that goals must invoke an emotional response to facilitate achievement?
About the author: Elli St.George Godfrey, founder of Ability Success Growth, small business coach and executive coach, is the host of KaizenBiz. I’m passionate about business becoming a more human-centered place so I host this chat to connect business ideas and develop people.This passion shows up in my work with my clients. Whether you are expanding locally or internationally, Ability Success Growth guides established small to mid-sized business owners and executives to unlock the CEO within during times of transition and growth.