This is guest post is by Tom Asacker who has been teaching and inspiring organizations and entrepreneurs for over 20 years. He is a professional speaker, management advisor and author of The Business of Belief, Sandbox Wisdom, A Clear Eye for Branding, A Little Less Conversation and Opportunity Screams.
How do people make decisions? How do they choose one product, service, cause or idea over a similar one? That is today’s most critical question, because nothing happens until someone makes a decision.