Nilofer Merchant is our guest on the Twitter chat, #KaizenBiz this Friday, November 27th. She is an author, corporate director and speaker based in Silicon Valley, California. She has worked for major companies like Apple, and Autodesk, and startups in the early days of the Web (Golive/ later bought by Adobe), Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. Her book, 11 Rules, has been included in Fast Company’s Best Business Books of 2012 list.
*Please join us Friday, November 30th at 5pm BST/12pm ET/9am PT for the Twitter chat, #KaizenBiz as we discuss “Only-ness – Foundation of Entrepreneurship, Celebrating Each Human”. Not sure how to participate? Please click here for tips and advice.
Nilofer Merchant, Harvard Business Review Press author of 11 Rules For Creating Value in the #Social Era, coined the term, “only-ness” when she noted that each person has something unique to offer. It could be a skill, an insight, passion or some combination of these things. It’s probably better to take a look at her definition: Continue reading
Social networks have always existed, even when put under pressure by technological advances and societal events. The connection has always been that people have conversations with other people. As companies grew, some of the personalized socialization was removed. A significant change was noticed in 1999 about how people markets and businesses are socialized.
Maybe aspects of this always existed but The Cluetrain Manifesto: The End Of Business As Usual, written by Christopher Locke, Richard Levine, Doc Searles and David Weinberger, identified that how organizations communicated internally and externally changed with the Internet. Right on the front of their book, it states “markets are conversations, talk is cheap, silence is fatal.” But even ancient markets were places where conversations happened and ideas were exchanged.
*Please join us Friday, October 12th at 5pm BST/12pm ET/9am PT for the Twitter chat, #KaizenBiz as we discuss “Creating Workable Solutions To Encourage Genuine Productivity”. Not sure how to participate? Please click here for tips and advice.
So, what is different about the current “social era” and how businesses engage strategically with the market? Continue reading