So Twitter Has Gone Public, What’s Next?

Twitter, IPO, futureSocial media is a fascinating phenomenon. It can create careers, destroy careers, help you live newsworthy stories as they happen, spark new startups, make friends and open your eyes to alternative perspectives that you didn’t see before. Perhaps one of the most amazing sites is Twitter. This real-time platform is ever-changing as an amusement and tool among other things.

So, Twitter went public

Startups all have different reasons for going public. Some of it is more about ego than necessarily business. Some have to pay their investors. Some want to be acquired. Some want money for bigger plans. It seems that Twitter is is the latter category.

It’s a business. It has to make money.

Clearly, Twitter has to find ways to make money. So far, it has between sponsored tweets, data licensing and promoting certain accounts. If you’ve noticed certain brands, new releases of movies or names showing up in your stream when you don’t follow them, you’ve seen how Twitter gets its revenues.

It has changed the world

Twitter has changed the world in a number of ways. People witnessed (and continue to witness) historical events. Remember how people’s experience of the Arab Spring was tweeted in real-time? Aside from the news stories, there are countless stories of how people have connected with one another for any number of reasons. Connecting people was something Jack Dorsey wanted to do An interesting post in Fast Company notes how storytelling has been changed despite the brief moment that each message lasts in front of someone’s eyes. For myself, I’ve seen business and personal opportunities crop up simply because I had a conversation with someone. This very post exists because a group of people on Twitter want to go a bit further than the soundbite and look at business ideas while still communicating in 140 characters.

 

This is the challenge Twitter faces now. There is an unknown future and lots of possibilities. Perhaps part of the future lies in the custom timelines. There are an assortment  of predictions in this Mashable post ranging from advertisement to selling hashtags. In a New York magazine post by Kevin Roose, the suggestion is that Twitter get into massification. Simply, make Twitter more attractive and usable to more people. According to the San Jose Mercury News, Twitter will be looking for more acquisitions. And then there are the Twitter cards, app installations or greater use of paid related content or links.

It’s early days

At the moment, it is uncertain what could be next for Twitter and its users. It may be that Twitter loses some of its character as it tries to be more attractive to more people. There are risks involved with devising new revenue streams. The users may be stakeholders in Twitter but their importance may dim in view of making shareholders happy.

What do you think? Share your thoughts with us on the Twitter chat, #Kaizenbiz on Friday, November 15, 2013 at 5pm GMT/12pm ET/9am PT as we look at what is next for Twitter now that it has gone public.

Why did Twitter go public?

To what degree could innovation decline at Twitter since going public?

What other ways could Twitter grow revenue?

How can Twitter maintain a positive relationship with its users when it has to make money for its shareholders?

What is your forecast for Twitter’s future?

 

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Could the End of Free Come To Social Media?

social media, Twitter, Facebook, GoogleTwitter pulled a cute April Fool’s joke back on April 1st of this year. The joke was that there would be two tiers of service. The free level would remove all vowels and the paid level would include the vowels. While this was good for a laugh, another post caught my eye that asked some interesting questions. Justin Fox asked if users would want to be paid for their contributions and could the major social media sites continue to provide a free platform for the majority of users.

A little background

It’s worth reading Justin Fox’s post, How Long Will You Be Willing To Tweet For Free?. While he wrote about a bet between Nicholas Carr and Yonchai Benkler as his starting point, his focus was on how the big social media sites like Twitter, Facebook and Google could keep offering a free platform for user-generated content (peer production). Curiously, he ties in research on The Prisoner’s Dilemma in which two individuals are told they can earn money if they cooperate but get nothing if they do not cooperate. Fox makes the connection that people will engage in peer-production as long as they perceive they are getting value.

The value for users

The magic or attraction of social media sites lies in the varied content that is created by the users, the peer production. This means you can find something about pie making, gaming or even social media because someone is posting relevant content. For businesses, large and small, have a vehicle to broadcast their message, drive sales and engage with their customers. And it’s for free! You can’t get that with advertising on television or print media.

We have also seen the major social media sites explore various revenue sources such as targeted pay-per-click advertisements, paying for increased visibility of your posts and other options. There seems to be a desire on the part of the social media sites to keep their users happy while trying to find ways to provide actual monetary value to their shareholders. Some of these have been hit or miss, including turning off some users so they cancel their accounts.

An emerging tension

At the end of his post, Fox notes that all of the larger social media sites are heavily involved with Wall Street. The question here is how long can Twitter, Facebook and Google balance providing their free platforms with the demands of shareholders and investors. There is another tension coming from users who are evaluating the return on investment they are getting given the time commitment, level of engagement and ability to broadcast and self-promote. Fox points out a concern that if users perceive the value as failing them, they will abandon the social media sites.

Being paid for contributions or remaining committed to peer production

This is an awkward dilemma. There are many users who are on Twitter, Facebook or Google who use the sites for personal reasons. They may be producing content but it’s not for monetary gain. On the other hand, small businesses and multi-national corporations use the sites for visibility and broadcasting. They might see value in becoming a sort of paid staff when they provide content. After all, finding new ways to increase revenues is certainly a part of business.

The value received from participating on these sites is not necessarily based on monetary gain. There has been some research done on how it effects people. It seems that social media provides a great deal of gratification including activating parts of our brains that interprets rewards. A “like”, “retweet” or positive votes can make us feel very positive.

What is the greatest value that the major social media sites provide?

What sort of mindset is needed to account for the social media site business model(s)?

How would it change your participation if you knew user-generated content was recompensed?

How would it change your participation if you were the one being paid to generate content?

How do you see the major social media sites manage the demand they increase revenues and create profits without losing their “magic”?

About the author:  Elli St.George Godfrey, founder of Ability Success Growth, small business coach and executive coach, is the host of KaizenBiz. I’m passionate about business becoming a more human-centered place so I host this chat to connect business ideas and develop people.This passion shows up in my work with my clients. Whether you are expanding locally or internationally, Ability Success Growth guides established small business owners and executives to unlock the CEO within during times of transition and growth.

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KaizenBiz Is Growing Up

What is is like to be in a room full of smart people all talking at once? I’d say that’s the Twitter chat, #KaizenBiz. Every Friday at 12pm Eastern time, we gather together from places like Canada, Japan, Portugal, the UK, Mexico, Ireland, the US and other places to dissect a business idea.

The introduction

Every week I tweet out the same four statements at the beginning of the chat:

  • This chat uses concept of kaizen to examine various aspects of business, enhance our skills and deepen our self-understanding
  • Kaizen is a Japanese concept of continuous improvement; mainly used to improve processes in business, education & other organizations
  • In this chat, you are highly encouraged to interact with each other (ask questions, comment on others’ points of view)
  • Sometimes we tease apart ideas tweeted here. We keep it respectful even if moves into debate

These four statements are the glue that holds the conversation together. Most of the time, it isn’t obvious that kaizen is present in the chat. But it is the underpinning of how we explore each topic as a group and see how we improve ourselves over time. Some of our community members have improved so greatly that they can only visit the chat infrequently while others have blossomed in their careers and just don’t have the time to be with us. Continue reading

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KaizenBiz Turns 3! Tell Us How It’s Inspired You

When Valeria Maltoni, the Conversation Agent, started the Twitter chat, #Kaizenblog, I wonder if she had any inkling that this chat would still be active at three years and continuously evolving. Valeria is a great advocate for conversation, exploring ideas and connecting people. When I became sole moderator for the chat, it was certain that we would continue using her foundation for the chat.

Kaizen is a philosophy for growth… Continue reading

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Social Media Is About Perception…Changing Our Vision

Kevin von Duuglas-Ittu Social MediaThis post is by guest blogger, Kevin von Duuglas-Ittu, (Twitter, @mediasres) the Director of Social Media for the Tonner Doll Company. We’re celebrating our 3rd anniversary of this Twitter chat as we explore Social Media, Perception and Organizational Decision-Making this Friday, July 20th, at 5pm BST/12pm ET/9am PT on #KaizenBiz.

In Social Media everything is about perception… but perhaps not in the way you think. Counter to the Marketing and PR “message control” approach to Social Media, what truly is radical about Social Media is that businesses have now a new way to perceive and this changes what they are and possibly influences how they make decisions. This new perception gives them insight into not only the World but also their own place in it. The challenge is how to become aware of this mode of perceiving and incorporate what is seen into new decision making processes.

Organize and organism

There are close conceptual connections between “organize” and “organism” and it sheds real light to consider our enterprises as living things. Living things have an inside and an outside, though the boundary can be subtly blurred. One of the most distinguishing characteristics of any organism is how it perceives the world. For instance that shark can smell blood kilometers away, or sense electrical pulses up close says something about sharks. Bats are both blind but can “see” flitting insects. Perception goes a long way in defining what an animal is, and what is possible. So any business that wants to understand itself needs to take stock in exactly how it perceives, or more specifically orients itself to the world around it.

What are the organs of perception of your business?                      

An important conceptual analytical tool in this question is John Boyd’s OODA loop. His Observe Orient Decide and Act bears close resemblance to the Kaizen PDCA Shewhart loop, with notable differences. Boyd’s OODA is a consciousness and strategy model that allows us to read businesses as if they are living things seeking to constantly orient themselves more quickly in ever changing environments. The OODA loop in a fuller schematic looks like this:

OODA LoopEssentially it is a feedback loop wherein an individual seeks to identify features and patterns in its environment, and to adapt its orientation as quickly as possible to changes, going through its loop faster than its target environment is making changes. It’s staying ahead of the breaking wave.

Speed of Feedback

One application of the OODA loop that perhaps appeals most directly to Social Media marketing is his emphasis on the speed of feedback. Rather than seeing Social Media as a new channel for company message, it is perhaps more enlightened to understand Social Media as a new mode of perception for a business, a quick-pulse, quick-twitch sensitivity that gives it striking new powers of knowing where it is and cues on how to proceed. Community managers and their spaces are no longer just low-end Customer Service features but have become human hubs of brand intelligence. Self-organized consumer consensuses – whether they be found in data or expressed in conversation – become real-time tea leaves to be read.

The problem with new sense organs though is that you can’t just plug a new mode of perceiving onto the old architecture without potentially causing a fair amount of confusion. One is ever in danger of overreacting to, or more usually censoring out completely the new information. It has no natural place in the modern Marketing business model. Its speed of awareness, the very proximity to the customer or user, do not fit easily into the time frame of long campaigns, or company customs of self-perception. Things can happen in minutes, or days in Social Media and those events can be large windows into a business’s environment and markets, keys to possibilities or dangers not otherwise seen.

Q1 If we think of your business as an animal, how does it perceive its place in the world? What are its organs of perception?

Q2 If Social Media comprises new organs of perception? How does it challenge the way business used to see? What is new in what it sees?

Q3 If Kaizen is continuous & gradual business improvement, how does the speed of Social Media enhance that?

Q4 How does the speed of Social Media perception and decision pose difficulty to Kaizen improvement?

Q5 If your company adopted a much faster decision cycle do you think the role of Social Media would be increased?

Q6 Community Managers are a new hybrid which speaks and listens as the brand. Has their position in the decision process changed? 

Q7 What business decision-making roles are most resistant to taking advantage of Social Media perception? How do you bridge this gap?

Q8 If you could imagine a business that is born with strong Social Media perception, what would it’s decision-making process be like?

About the author: Kevin von Duuglas-Ittu, currently based in Thailand, is the Director of Social Media for the Tonner Doll Company.  Interests include Social Media ethics and designing social spaces; he considers his work in Social Media an expression of his study of Spinoza.

 

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Multi-Directional Expressive Capability-Gold Dust For Organisations?

This post is by guest blogger, John Twohig, co-founder of the Ahain Group , a social business consultancy based in Ireland. Please join us to explore MDEC: Multi-Directional Expressive Capability with John Twohig this Friday, July 13th, at 12pm ET/5pm BST/9am PT on the Twitter chat, #KaizenBiz

Through-out history, humans have possessed the ability to express themselves by speech, body language, song, and the written word. Historically this meant we had to physically gather together in groups, large or small, for multi-directional expression to take place. By this I mean more than two people are involved in conversation and people expressing themselves freely and in different ways.

With the advent of Online Social Media Platforms that has all changed. Just logging onto your chosen platform allows you to instantly enter a “Mutli-Directional” conversation or dialogue. This allows you to exercise your “Expressive Capability”. For a Social Business Strategy to have success, it is my opinion that MDEC activity is the gold dust, one of key drivers and measurement of ROI.

This Multi-Directional Expressive Capability is spooking business and traditional marketers. They feel they have no control over the conversation’s direction after they put their message out onto the online space.

It is this very MDEC communication model that gives Social its power. Originally the marketing message direction was one way (what is referred to as broadcasting or push marketing). As in, then-a TV adverts tells you about a companies product/service; a one way conversation. Now, thanks to Social Platforms the messages are:

  1. Business 2 Consumer(B2C)
  2. Consumer 2 Business(C2B)
  3. Consumer 2 Consumer about Business (C2CaB)

Businesses and organisations feel they cannot control the C2CaB aspect of the conversation. In the C2CaB aspect of the conversation, consumers can and will discuss, review and /or rate your product or service in an honest open discussion.

Old Model

Broadcasting your marketing message is not the correct model for online marketing. Content has to motivate the online community. There has to be an edu-tainment value to inspire the community to express why they are happy or unhappy with your business/organisation. Coca-Cola is now measuring their success by the total amount of “Expressions” rather then the old metric of “Impressions”.

What are Impressions

Impressions are created when somebody clicks on a landing page containing a promotion. The numbers of clicks/impressions the advert receives indicates the ability of the company to drive traffic to that advert. The problem is I could really like an advertisement and not take action.  In fact, I could like the advertisement so much that I click on that page numerous times and never buy the product.

Expressions

Expressions are different…and the best way to measure your online success. If you take action and express an opinion about the business or organisation, you are contributing to that online community and online profile.

  • Commenting on their blog
  • Posting on their Facebook wall
  • Commenting on their posts on Facebook
  • Sharing their content with your community
  • RTing Tweets which you find interesting
  • Sharing your content with their community

Above are just six of the ways you can take action. This expression of interest in a business or organisation is the metric that Coca-Cola is now using to measure its online marketing success. There are many more methods of expression but the list above contains some of the most popular.

The Benefit

“Social Proof” and “Peer to Peer” recommendations are the gold dust to online marketing. These expressions are what all businesses and organisations should be pursuing to grow their market share and increase their profile in today’s popular culture. This Nielsen Report should provide some food for thought.

Real engagement matters

MDEC will help business, organisations and communities gain exposure in the online space. In a new model such as todays’ social platforms, which are only 7 years old, it will take time for people to adjust. People are driving this change as they are intolerant of businesses and organisations that are not authentic. They are intolerant of companies’ management do not engage and they are certainly intolerant of businesses and organisations that do not make an effort to edu-tain them.

How can the MDEC model help biz/orgs leverage “The Wisdom of Crowds” to achieve innovation and efficiencies?

What would be the most important area to focus a Social Business Strategy

If  impressions do not measure engagement, what role do they play in MDEC?

How would you describe the ideal model for marketing to consumers?

About the author: John Twohig is Co-Founder at the Ahain Group, Social Business Strategist and Blogger. He is the first person to name the new communication model that online social platforms facilitate, Multi-Directional Expressive Capability (MDEC) and its benefits to business and organisations.

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What Is This Brou-ha-ha About “Having It All”?

men, women, having it allWe’ve certainly talked about work/life balance recently and women’s leadership but the latest brou-ha-ha erupted in The Atlantic in a post written by Anne-Marie Slaughter. She really touched a nerve when she described her dilemma between her high-level position and her family. Now there are posts written on Forbes and on Harvard Business Review among many others. One particularly interesting post was written by Dorothy Dalton.

Under all of this are deeper issues

Gender roles have been changing for many decades at this point. This is not unique to the US. But sociological constructs persist. Often certain jobs or even industries are relegated as “men’s work” or “women’s work.” Stop for a moment and consider your impression of a woman working in the construction industry in a non-clerical role or a man working as a nurse. Maybe it isn’t something that seems wrong or out of order to you but how do people in general perceive these roles? This is where the deeper issues lie.

Who said women had to be caregivers 100% of the time?

Many of the roles that are assigned to particular genders stems from another time in history. In our own time, now in 2012, there is much more mobility and possibility for both men and women. There is no monopoly on which gender is the most compassionate or nurturing.

However, there is one more variable that must be factored in. There are ongoing serious economic uncertainties for many countries. For many men and women, work is not a choice but a necessity. “Having it all” isn’t a choice; it’s a just a day-to-day experience. If you have to work, how do you manage your values, priorities and financial obligations?

If we have to do this day and and day out, what has to give?

At the end of the day, this issue is not about Sheryl Sandberg, Anne-Marie Slaughter, Christine Legarde or Angela Merkel and how they manage their careers and a personal lives.  It’s not even about the “nanny-people” and what really makes a good parent or a good worker. We all have talents that are not gender-specific. It’s just as likely that a man has talent as a nurturer and parent as it is that a woman has talent for organizing and managing the operations of a multi-national corporation. It’s really about everyday men and women who want choice about how they create fulfilling lives.

So what is this brou-ha-ha about “having it all?”

Please join us on Friday, June 29, 2012 on the Twitter chat, #KaizenBiz to discuss this topic. The chat begins on 5pm BST/12pm ET/9am PT and we want you to add your insight and expertise to the conversation.

Discussion questions:

How is the concept of “having it all” affecting the workplace?

Why does “having it all” persist as a women’s issue rather than a human/talent/leadership issue?

Is “having it all” simply a class issue? Why/why not?

How do we move this conversation beyond gender roles and expectations in the business environment?

 

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Reverse Mentoring-The Gift of Junior Staff

Karima-Goundiam and reverse mentoringThis post is by guest blogger, Karima-Catherine Goundiam, manager, Social Media and Online Communities | Online Marketing Please at Deloitte Canada. Please join us to explore Reverse Mentoring with Karima-Catherine Goundiam this Friday, June 8, at 12pm ET/5pm GMT/9am PT on the Twitter chat, #KaizenBiz

I am very honoured and excited to be a guest on #KaizenBiz this coming Friday. I have been part of the chat for a few years and I am happy I can contribute to this amazing community of professionals now.  When I suggested to Elli the topic of “reverse mentoring”, she bought in right away and thought it was both intriguing and interesting to explore it on the #KaizenBiz chat.

What is Reverse Mentoring?

Reverse mentoring is a term that I came across while working at Deloitte as a digital and social media manager.  The term reverse mentoring essentially means the opposite of traditional mentoring, because the relationship is reversed.  In the context of digital, reverse mentoring is when a senior employee enlists the insight and knowledge of a more junior employee – where age is not part of the criteria.

Sometimes organic, sometimes formalized

The relationship between the mentor and mentee can develop as an organic relationship where the senior leader recognizes that his/her junior is a step ahead in a specific area. In other case, more often, reverse mentoring will be part of a formalized program.  I will address the value and some of the challenges of one or the other type of relationship at #KaizenBiz.

 Flattens the organization and foster collaboration and innovation

As an organization, encouraging any type of reverse mentoring can be one of the best ways to flatten the organization and foster an environment of collaboration and innovation.  In particular, digital reverse mentoring is essential for a company to grow beyond its current corporate online persona and reach its full potential through the adoption of digital and social media. It creates the perfect opportunity for senior leaders to gain insights into new areas such as social media, interactive marketing, and virtual communities and understand how it ties to business objectives.

Benefits of the reverse mentoring relationship

The pairing of senior leaders with more junior employees is beneficial for both parties; giving both the mentor and the mentee a sense of purpose and a mutual benefit.   While reverse mentoring will also focus on the tools, the most valuable information will come from the importance of building business relationships online.  The digital mentor will accompany his/her mentee through the many necessary phases of digital media adoption that the individual needs.

 Does the reversal of mentor/mentee create obstacles?

Mentoring does however have its challenges. Reverse mentoring, in particular, has greater challenges due to the fact that the typical relationship is reversed with age and position level. The junior staff will be exposing the experienced senior leaders to new areas – especially areas that are still trying to make headway within organizations. I will discuss challenges and ways I have been able to go around them at #KaizenBiz.

 Join us to learn more…

Throughout my career, I have mentored a fair number of senior leaders; some of them employees of Deloitte.  At #KaizenBiz, on Friday, I will have the opportunity to discuss some of the characteristics that foster a successful reverse mentoring relationship and more. I am looking forward to your questions.

What usually begins a reverse mentoring relationship?

Is there a particular age spread that is most ideal for the junior staff person and the senior leader? Why/why not?

What characteristics of the junior staff person make  him/her ideal as a mentor?

Is reverse mentoring really about the senior leaders engaging with social media, interactive marketing, and virtual communities more successfully? Why/Why not?

How are the potential obstacles that could derail a reverse mentoring relationship managed?

How is the organization affected when reverse mentoring is a formalized program?

How would you describe the future of reverse mentoring?

About the author:  Karima-Catherine joined Deloitte’s online team in July 2011 as Social media and online communities manager within the Brand team. She heads up the social media efforts for Deloitte Canada and is responsible for internal and external adoption of social media strategy.

 

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Passion and Adversity

Frederique Murphy Turning Points

Frederique Murphy

Overcoming adversity lies in using keys derived from beliefs to passion.

Once we accept and take the responsibility that we are capable, we reach a place of empowerment. We can leverage these adverse events positively and move forward with our life, and our work.

The Turning Points project

About a year ago, Kate Cobb, approached Frederique Murphy about her Turning Points book project, and Frederique became one of the authors. As Kate says:

Kate Cobb Turning Points

Kate Cobb

“When things go wrong and we reach rock bottom, we have a choice: to stay in the depths of despair, or to stop, take stock and turn our lives around. These dark moments are our Turning Points.”

Turning Points, #1 Amazon Best Seller Book, was not about writing about these dark moments at all. The authors focused on sharing what they have learned and inspiring, and helping other people overcome their adversity.

Your mindset is critical

While there are no standard reactions, there are strategies, attitudes, and behaviours that can be modelled to help us overcome the adversity we face in our life, and our work.

The first key is your language

One of the mindset keys is to transform these adverse events into turning points. Take a look at these 2 sentences:

That was such an adversity in my life.

That was such a turning point in my life.

What do you see?

As you notice how the juxtaposition of the two statements feel, you are referring to the same event. The circumstances have not changed but everything has changed.

This is where your power and control lies; as Frederique says:

“Yes, some events are out of your control, but, you can, at 100%, control your reactions to that event, and letting “it” impacts you, is your choice. The adverse event (or events) does not have power over you, unless, you let it have power over you.”

The second key comes from your beliefs

Frederique explains that “Your beliefs are like a pair of glasses you use to view the world.” Each and every one of us have a series of beliefs. Some are empowering. Some are not. Our beliefs can help, or limit us , in our work and our lives. The actual words we use reveal our beliefs and help in overcoming adversity. When a crisis happens, we might ask “Why me?” — a very disempowering question. Changing it to “Yes me!” is, based on the fact that the adverse event is shaping you into the person you will be tomorrow. Both of these distinctions are new perspectives.

The third key is learning

Another key is to take stock and draw a list of lessons learned. This process — very often used in large organisations, is tremendously helpful in our own life too, as it enables you to take strength from these events.

Fourth Key: Passion!

Passion is a real driver. When things go wrong, and we need to dig deep, connecting with our passion gives us that oomph to carry us forward.

What does it mean to leverage adversity so it becomes beneficial?

Adversity can come from anywhere and then affect our work. How do we use work as a panacea?

What do we learn about ourselves through our work that illuminates our personal power?

How could our personal power teach us about our work?

How could an organisation learn from adversity?

About our guests:

Meet our international guests, from Ireland and the UK with a French touch!!!

Kate Cobb and Frederique Murphy, bestseller authors of Turning Points

Frederique Murphy (Ireland) is a business mindset strategist, who believes in guiding her clients through unforgettable journeys towards their own true wealth, with amazing breakthroughs, empowering transformation, fantastic implementation, and outstanding results. Thanks to her Mountain Moving Mindset (M3) platform, Frederique empowers business owners, entrepreneurs, and corporate executives to master their mindset, so that they can move mountains and bring their life, business, and organisation, to a whole new level!

Turning Points is available on Amazon, or if you’d like your copy to be personalised by Frederique, then visit her site directly!

Kate Cobb (UK, living in France) is a coach and business writer who supports entrepreneurs enhance their business message by providing the written word they can’t or don’t want to for themselves. Through her Freedom from Writing consultancy she can live her passion for writing which began with her first book 20 years ago and was brought up to date with the publication of Turning Points last year.

Please join us on Friday, May 4, 2012 at 5pm BST/12pm ET/9am PT for the Twitter chat, #KaizenBiz. You can access the chat by using TweetChat or TweetGrid (unless you already use TweetDeck).

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This Week’s Chat Plays With Nick Kellet and Gamification

Since I’m always looking for interesting business topics and even more interesting guests, I was intrigued when Caroline Di Diego and Brandie McCallum recommended Nick Kellet. Nick brings such energy and enthusiasm to what he does!

Gamification is popping up everywhere

After noticing so many references to gamification in marketing and encouraging productivity, it seemed only natural to bring the topic to the Twitter chat, #KaizenBiz. Basically, gamification is the application of game design and game techniques to non-game situations. But gamification is so much more.

Our guest, Nick Kellet

Some people are familiar with Nick’s new venture, List.ly which he co-founded with Shyam Subramanyan. It is a site that lists questions and answers to a variety of topics and groups. (You can see an example here which Kaizen Biz sponsors) Did you know that Nick created a game also?

He describes himself as “inventor of GiftTRAP, Co-Founder at Listly. Former VP, New Markets at Business Objects, Founder of Next Action Technology, creator of AnswerSets, British-born, Canadian-adopted family-guy”. You can learn more about him on his website.

Gamification really made a difference in his work and his life

While creating GiftTRAP, he got to explore game design and discovered there is so much more. Read his framing post and get ready for a lively conversation!

Discussion questions:

  1. How do you describe gamification?
  2. What kinds of engagement between people does gamification encourage?
  3. How is game design similar to designing a startup/business venture?
  4. If the best game designs rely on story to help engagement, what role does storytelling play in creating a business?
  5. How would you know a team/staff has an appreciation for game?
  6. Where would gamification make a difference to the momentum/growth of a startup/business?

Please join us on Friday, April 20, 2012 at 5pm BST/12pm ET/9am PT for the Twitter chat, #KaizenBiz. You can access the chat by using TweetChat or TweetGrid (unless you already use TweetDeck).

 

 

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