In the Twitter chat, #KaizenBiz, we often take a look at ideas that have become the idée du jour. Transparency has been gaining steam for the last couple of years due to the influence of social platforms.It is so easy for information to get out publicly about nearly everything and everyone. But transparency seems to be more than simply a way for a business or organization to appear ethical and engaging. There is a quality to it that makes it akin to a value, much like honesty or freedom. With this lens, it is deeper than a set of policies or even a practice.
Beyond good ethics
In a recent post on Entrepreneur.com, Walter Robb, co-CEO of Whole Foods Market is quoted as saying, “customers want transparency.” (Whole Foods Market is a grocery store that focuses on organic, sustainable and ethical food and health products). For a company like Whole Foods Market, transparency can be a selling point for customers. This goes beyond simply ethics as companies have to pay attention to revenue and profits. When a company appears consistent in its behavior and message, customers want to do business with it.
Support for being more than ethics
Transparency has to be more than being an open book. Customers want to know that their information is protected. In “Privacy in the Age of Transparency,” Jeffrey Rothfeder writes, “the companies that are open and honest in their communications, adopt privacy policies, and are very clear about how they use collected data discreetly to further corporate growth, efficiency, and performance will benefit from wider consumer acceptance in international markets. This…is what leads to increased revenue, less litigation from the aggrieved, enhanced reputations for their brands, and more prospective partners willing to enter into lucrative cooperative ventures that require a deep well of trust.”
But it isn’t just consumers who are wary…
In a 2013 study by Tiny Pulse, it was noted that employees are have higher happiness levels with greater levels of management transparency. This points to organizational culture requiring real adherence to the stated mission, values and management practices. This includes managers clearly stating expectations and duties of employees, there are abundant conversations about the company’s mission and values and even day to day interactions support the authenticity and commitment to transparency.
Combination of relationships with consumers and employees
The digital age has made it easier for people find all kinds of information. Glen Llopis writes that “We are all living during a time when people want and expect their leaders to be more human, less perfect and at times a bit vulnerable – regardless of hierarchy or rank.” This affects both the way a business conducts itself which, as you know, is actually people. Consumers and employees want their companies to be transparent. This requires the people of the company to not view transparency as a policy but as a way of being; the same way we live by our other values.
What do you think? Has transparency become a value? Join us Friday, January 17, 2014 on the Twitter chat, #KaizenBiz at 5pm GMT/12pm ET/9am PT
What benefits do you see when a company embraces policy of transparency?
How does transparency get articulated as part of a value system?
Can “true transparency” ever be a realistic objective or are there acceptable limits?
When does transparency go too far for a business?
What types of behaviors demonstrate transparency?
About the author: Elli St.George Godfrey, founder of Ability Success Growth, executive coach, trainer and international expansion consultant, is the host of KaizenBiz. I’m passionate about business becoming a more human-centered place so I host this chat to connect business ideas and develop people.This passion shows up in my work with my clients. Whether you are expanding locally or internationally, Ability Success Growth guides established small to mid-sized business owners and executives to unlock the CEO within during times of transition and growth.